Super Review: MotoAcquire

[jon.berna]

Introducing MotoAcquire to DealerRefresh. @jordancox and I spent some time to get to know Mike Crothers and his new company these past couple months, The tech review is 10 minutes long and covers everything. There were a few things I wanted to point out separately just here on DR.

• I respect how Mike focused on a singular problem (dealerships struggle to get trades) and found a way to innovate that wasn't just an evolution of status-quo + AI.
• They found new value in influencer marketing as a method for lead gen and have seen legit hockey-stick growth here
• They expanded how value tracking can be used over the life of vehicle ownership and did so in a non-salesy in your face way
• They built this lean and without raising any venture money

Here is the full write-up: MotoAcquire: Super Review

 

[Alex Snyder]

I want to thank @MotoAcquireMike and @jon.berna and announce a partnership between LVL UP Auto and DealerRefresh. Mike is the first to experience this partnership!

Vendors: LVL UP Auto showcases dealership solutions in many ways. You can see just one with the video posted above. Then, DealerRefresh helps to highlight these brands through banner ads, forum content, and other options. If you are curious about seeing what LVL UP Auto can do for your solution, hit @jon.berna up or visit LVL Up Auto - Dealership Vendor Platform

Dealers: after watching the video above, give @MotoAcquireMike a hollar if you're interested. You'll see his banners branded on DealerRefresh, and clicking those is also a good way to go ....as Steve Stauning says "Ad click Friday," but you can click any day of the week.

 

[MotoAcquireMike]

LVL Up and DealerRefresh is a match made in heaven. Thank you both for helping dealers find solutions to problems through software and interacting with other dealers.

I am curious to hear from dealers what they are thinking about the Carvana "value tracking" strategy. Most dealers I talk to are actually getting value tracking emails in their inbox from helping customers compare trade values with Carvana in the store. We believe dealers should be running this strategy as it is a subtle way to stay in front of customers with information they want to receive. Value tracking is part of our 4 pillars for improving acquisition and we have done quite a bit of product research on it. Would love to talk here in the forum or privately at Mike@motoacquire.com.