- Feb 23, 2016
- 35
- 13
- First Name
- Rob
I seem to remember checking out a website that you designed. In essence, customers must enter their contact information in order to view inventory. I have been giving a lot of thought to some variation of this type of system. I would allow shoppers to view SRP and VDP information without any type of lead form. However, to get pricing they would have to enter their information. This would be some type of "For the most up to date pricing, vehicle condition reports, and special offers CLICK HERE". I believe that a high number of shoppers that find my vehicles on Cars.com, CarGurus, CUDL, etc., simply open a new tab and search for my website. I believe this because of the fact that 40%+ of my website traffic is either a direct search or a search for some variation of my dealership name. Many of these customers have already seen the vehicle on another site, know what the price was on that site, and want to see if it is cheaper on my website than it is on the 3rd party sites. I don't know if this is a good idea or not. I can see a situation in which I just piss people off, and I can also see a situation in which these could be low funnel shoppers that are ready to make a purchase if someone would just reach out to them and show them the way. Opinions on this would be appreciated.
Good afternoon. I thought I might chime in here cause I'm familiar with your area (I used to work for Cornhusker Toyota & Honda in Grand Island) and I have been by your lot a few times.
I honestly think adding something that requires a user to enter information before they get any type of pricing is a 50 / 50 shot on if they will do anything. If you want to generate leads and get user interaction, why not have prices on there, but have a button for "Get our NEW internet price". This will allow you to catch their info and generate a lead for you, yet you are already showing them a price. Any new price you gave would just be a small discount and please them knowing they are getting a better deal.