Obviously it is imperative that every customer test drives their vehicle of interest. I am of the belief that even if they have driven the car at 3 other dealerships, it is important nonetheless that they drive the vehicle that they are going to purchase so that they take mental ownership. In a perfect world I'd hope my sales people are test driving every customer and that my managers are enforcing every sales person to test drive.
Needless to say our people don't test drive their customers nearly as much as they should. As a result, I would like to incorporate some sort of test drive policy into our company hand book to hold our sales people accountable of test driving their customers. Does anyone have anything to this end? Appreciate the help.
Needless to say our people don't test drive their customers nearly as much as they should. As a result, I would like to incorporate some sort of test drive policy into our company hand book to hold our sales people accountable of test driving their customers. Does anyone have anything to this end? Appreciate the help.