The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty

[Jeff Kershner]

Watched an interesting webinar today that talked about consumers being loyal to conveniency instead of brands...

Just a thought

That's exactly what the study was touching on. It's hard to argue the point BUT I'm sure there will always be a good percentage of consumers that will be brand loyal to some degree. Especially in the high-end market.

 

[Billy B]

Super interesting discussion!

It could be argued that tech + ease + convenience + perks will simply become the embodiments of a brand, and thus build loyalty from there.

If brands embrace tech and unfair advantages (per Lexus' preferred parking you mentioned - love this btw), their buyers will embrace the brand.

Just a take from a marketing guy. haha

Love this share though @Jeff Kershner thank you!

And 15% of vehicles being purchased...staggering to think that's less than 15 years away.

My agency is affiliated with the autonomous vehicle network and the automotive centre of excellence ("top secret" tech testing lab) here in Canada and I can say...they are up to some biiiiig things.

The future is both exciting, unknown and scary all at the same time. And we're here for it!