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Mar 15, 2012
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I was working with a dealer this year who was still using email templates and voicemail scripts from 11 years ago! Moreover, their process required emails for 180 days and calls for 90 days to non-responsive prospects.

This meant their process emails were likely being marked "spam" ... and if you think their team was really making calls for 90 days, then you've never worked in a dealership.

The market has changed so drastically since 2006 it's time for dealers to create an internet sales process that actually connects with today's customers.

On Friday, October 20 at 1 PM Eastern I'm going to help your team do just that. Join me for this free, live video webcast. Details here:

https://www.dealerrefresh.com/webinar-best-internet-sales-process-ever/
 

✨ AI Highlights

Steve Stauning critiques outdated internet sales processes still in use at dealerships, highlighting how 11-year-old email templates and lengthy follow-up sequences (180 days of emails, 90 days of calls) are ineffective in today's market and likely being flagged as spam. He promotes a free webinar scheduled for October 20 to help dealers modernize their internet sales approach and better connect with contemporary customers. The key insight is that dealership sales processes have failed to evolve significantly since 2006 despite dramatic market changes, necessitating a complete process overhaul.

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