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Jeff Kershner

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May 1, 2005
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Suhweeeet - we’ve got Koons, Garber, and Del Grande in the house!

Jake Barron, Ryan Everson, and Nathan Hollenbeck are doing big things and have some large opinions on the traditional 3rd party marketplaces like Cars.com, Autotrader, and CarGurus going up against the newcomers: Rocket Auto, Fair, and Carvana.

You can get an early peek at the Classified Battle on the DealerRefresh forums.

We’ll also dive into what it is like to create and manage an in-house marketing department.
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✨ AI Highlights

Jeff Kershner hosted a RefreshFriday webcast featuring Ryan Everson, Nathan Hollenbeck, and Jake Barron from major dealership groups (Koons, Garber, and Del Grande) to discuss their perspectives on the competitive landscape of third-party automotive marketplaces like Cars.com, Autotrader, and CarGurus. The thread indicates these industry leaders shared "large opinions" on how traditional classified listing platforms are competing against each other, though the specific conclusions and insights from their discussion are not detailed in the available posts.

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