The Emporer Has No Clothes?

[joe.pistell]

A GREAT READ that addresses everything I am talking about: Social Media Gurus? | SEO Book.com.

Everything you read in that post is exactly what I have been saying. A few paragraphs...

"...Companies are being encouraged to create Facebook pages and open Twitter accounts to announce to the world they have nothing to say. Well, that would happen if anyone was actually listening.. Which they're not.


People aren't listening in the same way they're not reading email newsletters they signed up for a few years back and can't remember why. They'd unsubscribe, only that would require effort.


Highlight. Delete.


Likewise, most Tweets and Facebook entries dissolve into the ether, unread and unloved.


Obviously, just using the medium is not communicating, building brand, or creating engagement. That requires reflection, strategy, focus and having a story worth listening to. If a person or company has nothing to say, then creating a social media channel isn't going to help..."
​

-snip-

Here's a good example of implementing a social media channel with seemingly little thought given to the message or the audience: huskerchevrolet.com
Twitter. Check.
Facebook. Check.
Something worth saying? Erm....
There's not a lot of strategy behind much of this stuff..."
​

 

[joe.pistell]

FB efforts are for the most part, immeasurable. FB efforts are a branding exercise. Your branding work on FB needs to be choreographed to create a tactical outcome (aka Create a Strategy).



Beware working FB just because it feels right.

 

[Alex Snyder]

Here's a good example of implementing a social media channel with seemingly little thought given to the message or the audience: huskerchevrolet.com
Twitter. Check.
Facebook. Check.
Something worth saying? Erm....
There's not a lot of strategy behind much of this stuff..."
​

You know what I like best about them....their About Us page : Husker Chevrolet, New Chevrolet dealership in Lincoln, NE 68521

 

[Craig]

That's a sweet about us page....I think we have the same page on our DDC website thats not being launched until all the generic content is taken out and replaced with our story. Hey at least they have a website. lol

 

[Alex Snyder]

That's a sweet about us page....I think we have the same page on our DDC website thats not being launched until all the generic content is taken out and replaced with our story. Hey at least they have a website. lol

But you read DealerRefresh Craig - you know what to do! 3 steps to setting up an About Me Page

 

[Craig]

Alex,
Already in process, having a website and telling a story are 2 very different things as you know well

 

[Matt DoCampo]

Here's a good example of implementing a social media channel with seemingly little thought given to the message or the audience: huskerchevrolet.com
Twitter. Check.
Facebook. Check.
Something worth saying? Erm....
There's not a lot of strategy behind much of this stuff..."
​

What's interesting is they have a really sweet Facebook page but a quick glance at their used car inventory pages show:

- No pricing.
- Numerous cars with stock or no photos.
- No custom comments.

Things that make you go hmmm...

 

[joe.pistell]

Matt,

Wheres the sweet FB page? I didn't see it.

 

[Matt DoCampo]

Sorry. Sarcasm doesn't always carry over to the internet.

 

[joe.pistell]

hahaa