- May 1, 2006
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Edmunds recently posted that 29% of Q4 2025’s deals had $7,200 to over $10,000 of negative equity.
CDG sourced some data that showed 28% of January’s loans had terms longer than 72 months.
We can confirm these trends are happening in our data as well. As shocking as it is to see the data, it isn’t surprising. And I don’t see it getting better any time soon.
This is why I want dealers to think more about managing customers who can’t buy a car, but want to. Despite the financial situation, people are still people and want a new car every 2 years. And your sales team has 1 gear: “buy car today.” The mixture of 1/4 of customers being stuck and your sales team driving to sell them is potent for bad things.
How do you not come across as an asshole to them?
CDG sourced some data that showed 28% of January’s loans had terms longer than 72 months.
We can confirm these trends are happening in our data as well. As shocking as it is to see the data, it isn’t surprising. And I don’t see it getting better any time soon.
This is why I want dealers to think more about managing customers who can’t buy a car, but want to. Despite the financial situation, people are still people and want a new car every 2 years. And your sales team has 1 gear: “buy car today.” The mixture of 1/4 of customers being stuck and your sales team driving to sell them is potent for bad things.
How do you not come across as an asshole to them?
