- Apr 7, 2009
- 4,837
- 2,296
- Awards
- 10
- First Name
- Joe
Google realizes how easy it is to set up a false business online.
To improve the quality of the search result, they compare the NAP (Name Address & Phone#) on the page against all the records it can collect. These records are called citations. The more NAP matches Google gets, the higher the likely hood that the site is legit.
In a perfect world, everything lines up and its easy. We all forget the ridiculous math google's engineers brew up to make the it work as well as it does.
To improve the quality of the search result, they compare the NAP (Name Address & Phone#) on the page against all the records it can collect. These records are called citations. The more NAP matches Google gets, the higher the likely hood that the site is legit.
In a perfect world, everything lines up and its easy. We all forget the ridiculous math google's engineers brew up to make the it work as well as it does.