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The Scariest Things at Your Dealership?

Bill Simmons

Jr. Refresher
Sep 30, 2010
232
190
43
First Name
Bill
1 - Unresponded to internet leads

2 - Leads that have been responded to but make me think "OMG, why did you send that?"

3 - Someone with admin privileges decides to send an "email blast" to 15K customers at once.

4 - Cars priced $XXK over market but is a "used car special"!!

That's just for starters :)
 

craigh

Super Moderator
May 19, 2011
1,670
1,091
114
First Name
Craig
3 - Someone with admin privileges decides to send an "email blast" to 15K customers at once.
Nightmares. Our IT department put a policy in place to avoid this at all costs. As the Marketing manager, this is my #1 fear - no matter who is sending out that email blast.
 

ewalraven

Refresher
Mar 23, 2010
168
32
28
First Name
Delete
1. "Call For Price" on both New and Used cars.
2. Floor Ups that have a 100% close rate.
3. Live chats that don't get replied to.
4. Marketing campaigns that are almost identical EVERY SINGLE MONTH.
 
Reactions: jmcreavy

Jeff Kershner

Founder
May 1, 2005
3,515
1,115
113
First Name
Jeff
How about the that room in the dealership that houses the collection of old and new connections..

server_spaghetti_1.jpg

The brochure closet that also doubles as the key room, collection of POS material, snow rakes, and everything else that can fit in there...

Friends_episode184_337x233_032020061517.jpg
 
Reactions: skeetle

skeetle

Getting Refreshed
Apr 4, 2011
64
29
18
First Name
Megan
1 - Unresponded to internet leads

2 - Leads that have been responded to but make me think "OMG, why did you send that?"

3 - Someone with admin privileges decides to send an "email blast" to 15K customers at once.

4 - Cars priced $XXK over market but is a "used car special"!!

That's just for starters :)

AH HAHAHAH --- Oh @Bill Simmons . :)

How about? 17 grammatical errors in that "e-mail blast" :)
 
Reactions: Bill Simmons

Jeff Kershner

Founder
May 1, 2005
3,515
1,115
113
First Name
Jeff
1 - Unresponded to internet leads

2 - Leads that have been responded to but make me think "OMG, why did you send that?"

3 - Someone with admin privileges decides to send an "email blast" to 15K customers at once.

4 - Cars priced $XXK over market but is a "used car special"!!

That's just for starters :)

Bill, I've witnessed each one of those. Multiple times.