The Thank You Economy: How Business Must Adapt to Social Media

[ryan.leslie]

This might be the best 20 minute interview on Social Networking's impact on business I've heard. I wish I could remember how I found the link to give credit.

Has anyone read his book? Does he develop any of the themes introduced here? Again, highly suggested viewing after reading some of the threads here.

The Thank You Economy: How Business Must Adapt to Social Media - YouTube
http://www.youtube.com/user/behindthebrandTV#p/c/3CA251B9A28ABF5E/1/Fy0ZoAM9YUQ

 

[Jeff Kershner]

Ryan, Gary Vaynerchuk will be speaking at the next DSES. Thanks for sharing the video.

Speakers

To keep everyone on the site, here is the video

 

[Mitch Gallant]

One of our execs went a little wild and bought 30 copies for some of us mgrs and his 20 group. The book is deadly - i highly recommend it!

 

[joe.pistell]

shopper looking for knowledge
shopper looking for knowledge
shopper looking for knowledge
shopper looking for knowledge

= Social Media Home Run

This is why some many automotive trainers, consultants and vendors were all over Social Media, because the core of it's lead activity is: "shopper looking for knowledge".

How many car dealers enjoy this position?

In our biz, the "dynamic" between shopper and car dealers is very different. That being said, I see the upside to Gary's vision, I am 100% in the "life time value" camp. Our biggest challenge is our pay plan. We live and die in 30 day cycles, It'll take a giant culture change under every rooftop and it'll have to start at the top (read: the pay plan must fit the goal).


Great video, there’s a lot to chew on here.

p.s. Kudos to Ryan for finding this gem!

 

[ryan.leslie]

Thanks for the like Joe. I watched it a few times as "there's a lot to chew on."

I really appreciated his analysis of the Old Spice campaign. If you are going to collect followers you better have a long term plan for content that provides value for them and I'd add it needs to be relevant to the industry. Pictures of dogs doing funny things only go so far...

Kudos to DSES for landing this guy... I hope a video leaks out. I'd like to see what he has to say to the automotive industry.

 

[yagoparamo]

Just read it and bought it for all my guys.

Ryan thank you for bringing this up.