- Feb 15, 2016
- 13
- 8
- First Name
- Harry
To my favorite automotive community,
What would you consider to be the ULTIMATE conversion ratio from website sessions (including your various marketing channels) to on-site leads. Leads include phone calls, chats, text message and web leads.
Is there any big fluctuation of conversion from a marketing source to another (ppc, social, referral), and how do you go about benchmarking these different channels.
**Lets not get into sales acquisition cost, simply lead gen.
What would you consider to be the ULTIMATE conversion ratio from website sessions (including your various marketing channels) to on-site leads. Leads include phone calls, chats, text message and web leads.
Is there any big fluctuation of conversion from a marketing source to another (ppc, social, referral), and how do you go about benchmarking these different channels.
**Lets not get into sales acquisition cost, simply lead gen.
