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The Ultimate Conversion Ratio

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Harry Kasparian

Harry Kasparian

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Feb 15, 2016
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Harry
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To my favorite automotive community,

What would you consider to be the ULTIMATE conversion ratio from website sessions (including your various marketing channels) to on-site leads. Leads include phone calls, chats, text message and web leads.

Is there any big fluctuation of conversion from a marketing source to another (ppc, social, referral), and how do you go about benchmarking these different channels.

**Lets not get into sales acquisition cost, simply lead gen.
 

✨ AI Highlights

Harry Kasparian asks the automotive community to define what constitutes an ideal conversion ratio from website traffic to leads across all channels (phone, chat, text, web forms), and whether conversion rates vary significantly between traffic sources like PPC, social, and referral traffic. The discussion focuses purely on lead generation metrics and benchmarking methodologies rather than cost-per-acquisition analysis. The thread seeks industry standards and best practices for measuring conversion performance across different marketing channels in automotive dealerships.

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