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The Wall of Shame

Joe, CLASSIC search! I hope none of my dealers are part of that 1,169. I have to say..I doubt they are. We have a pretty tight process for tacking our specials pages. We have someone at the corporate office check it daily AND I have an RSS feed showing me the number of specials being listed on in their site at any given time (thanks to Ryan...if he's reading this). :)
 

✨ AI Highlights

Joe Pistell identifies a common dealer website mistake: neglecting to update the "Specials" page, which shows "0 vehicles found"—a top-landing page that damages credibility when left stale. Over the thread's year-long arc, dealers admit to being guilty of this oversight, while some (like Jeff Kershner) share best practices like daily manual checks and RSS feed monitoring to prevent the problem. The broader insight is that dealers rushing to adopt new marketing channels like social media should first maintain their core website presence, as outdated content undermines all other marketing efforts.

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