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This is how you're going to get through this

Jan 3, 2019
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Marc
Now's the time to start courting your customers in the long term.

If you don't have a simple, clean & effective way to keep in touch with your customers, this is your chance.



I see traffic on car dealers going up, people are gathering online, you must find a way to answer them.

Most people know it's a temporary situation. Everything will resume at some point.

I keep laughing at everybody screaming we're "finally going to give the consumer what they want" - But how?

I have a hint for you: It's not about tools, it's about mindset.

THIS is why online marketing is so hard. We think it's about tools, and button colors, and fonts...

You can bet it's not going to be that easy and 6 months from now, most people will not have figured out a way to seduce online shoppers.

Anyway, I'm opening the Autobahn Academy Wolf Pack to everyone on Thursday 11 AM Eastern, you can sign up here to be reminded

This should be interesting :)
 
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✨ AI Highlights

Marc Lavoie argues that dealers should focus on building long-term customer relationships through simple, effective communication systems during the pandemic, emphasizing that success depends on mindset rather than marketing tools and technology. Alexander Lau responds with skepticism via a humorous video clip, and Marc takes it in stride. The thread's core insight is that dealers struggle with online marketing because they prioritize tactical elements (tools, design) over the fundamental approach needed to genuinely engage customers.

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