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TK Carsites - Dealer Website Services Profile and Reviews

Jeff Kershner

Founder
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May 1, 2005
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TKCarsites  - Listing and Reviews

tkcarsites_logo_new.gif

URL: www.tkcarsites.com
Phone:
1-888-338-0299
Online Since: December 11th, 2003
Location: Orange, CA 92868

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Homepage Title: Car Dealer Websites | Auto Dealer Websites | Automotive Dealer Website Design | Custom Auto Website Design

About:

Jeff,

Thank you for profiling TK Carsites on Dealer Refresh.  I have been a regular visitor to your site for quite some time.  Some of our practices are a direct result of information obtained from this site.

When you’ve had it with "business as usual" website providers and are ready to really go to the next level, think of TK Carsites.

Over the past ten years a lot has changed. Our approach to helping our clients has changed as well but one thing that has remained constant is the simple overriding question that we apply to everything we do, “Will it help sell more cars?”

In today’s climate, it’s not enough to just have a website. Today, a website is just the beginning.  Prospects and customer alike spend as much time online as they do watching TV.  That’s why TK Carsites goes way beyond just websites.  Our award winning product line includes:

  • Websites
  • Microsites / Landing Pages
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Integration
  • Social Media Management
  • Video
  • Inventory
  • Training

From a website for an independent dealer to complete e-commerce solutions for multi store dealer groups, we always start by asking the right questions.  We get to know you, your business and your market. Only then can we tailor our award winning line of products and services to provide you with the right combination that helps you reach more prospects, sell more cars and service more customers.Richard J. Valenta
TK Carsites, Inc.
President & CEO
714-937-1239 x233
[email protected]

User Reviews: Do you have experience with TKcarsites and their dealer website design services? If so, please share your comments and feedback about their services. Keep your comments professional!

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It's common knowledge that Inventory is the biggest source of leads for Dealerships. Many website providers focus on building elaborate "flashy" inventory listings and detail pages while losing site of the end user.

I challenge anyone to compare TK Carsites inventory listings and detail pages to other providers from the END USERS POINT OF VIEW. I'm confident you will see TK Carsites inventory is the easiest to use.

Check it out at http://tkcarsites.com/list_inv.html
 
Richard, I disagree. Your company is decent at SEO, but to say that your inventory system is the "easiest to use" is way off target.

I went to one of your featured dealers, Ryan AutoMall (http://www.ryanautomall.com/Used_Cadillac_Chevrolet_Cars.html). Here are the problems that I encountered...

1. It takes 4 clicks to even find cars for sale. I have to first close the pop up window. Then click Find a Vehicle, then Used Inventory. You should look into what some of your competitors are advertising as "one-click" inventory.

2. How many pictures does this car have? I don't know unless I click the car and count them myself. Your competitors will tell me before I even click on a car.

2. If I click any vehicle, it loads into a frame on the right hand side of the page. The vehicle page is too wide for this frame, and I can't see the "New Search" box. If I widen my browser to eliminate the horizontal scroll bar, the top of the layout breaks.

3. I can't read any of the text under the heading "Vehicle Inquiry" because of the choice of colors used on this part of the page.

I challenge YOU to compare TK Carsites inventory listings and detail pages to other providers from the END USERS POINT OF VIEW.
 
Todd,

Every company has suppliers. Even manufacturers get many components for their cars from the same suppliers yet you would not be able to tell unless you worked for a manufacturer.

For example, many manufacturers use the same software for their navigation systems yet the look, feel and navigation is different because each of them has different specifications. You may find certain ones are easier to use because of these specifications.

Because you are in the industry, you are aware that many providers use Homenet, yet from an end users point of view, they all have a different look and different navigation. This is due to the specifications provided by the website provider to Homenet.

The problem with many providers is they forget about the end user or they test products on individuals in the automotive industry. We are confident our display and details page is the most user friendly in the industry and we challenge anyone to test ours against our competition with users outside the automotive industry. Thats what TK does prior to releasing any product. TK tests with individuals using a company that focuses on people from all age groups, occupations and education levels.
 
Corey,

Thank you for the SEO compliment.

You are right with Ryan Auto Mall inventory, it is a TK site but they are not using TK Inventory. However, you can check out our inventory solution at: http://tkcarsites.com/list_inv.html

We are custom, and do offer zero click inventory but it is ultimately up to the dealer to make that selection. Call us at 714.937.1239 if you would like a tour of zero click inventory.

We do appreciate your comments.
 
No thanks. If your system is the best than you should be able to provide live examples instead of that fake in-house inventory page.

I found one at http://www.monsterautocredit.com/browseinv.html that looks like the one you're talking about, and here are issues that persist.

Still too many clicks to get to the cars. Although this particular site doesn't create popups, I still had to click 3 times to find the cars.

How many pictures do you have available for this car? I'm forced to click around and count myself.

Sure, your fake inventory page (that you've linked to twice already in these comments) might look nice by itself, but what happens when you wrap it with a website? This inventory also uses a frame to show me the content, and I must use both veritcal and horizontal scroll bars to see all of the vehicle details page. If I resize my browser the page layout breaks just like the other did.

While looking at Monster Auto Credit's inventory, I decided to sort by Make. The page doesn't tell me how many BMW's are instock, so I click BMW from the Make drop down list. At this point, the page breaks in Mozilla FireFox. The first BMW X5 series listing is way off to the right beside the Body box, making the horizontal scroll bar even longer than it was before. Now that the page is mangled I want to go back to unfiltered results. There's no button to go back to the default view now, and I must rely on my browser's back button.

While this system is a little better than the first I saw, I still won't call it the "easiest to use".
 
No problem. Your site, your rules. Mod me out if you think I'm being too cynical. All I am looking for is accountability in the statements that are made in this industry.

Every statement I have made here is accurate.