- Feb 17, 2021
- 122
- 84
- Awards
- 4
- First Name
- Jake
Register here - Q1 2026 Voice of the Customer Report
About this livestream
What we'll cover
Every quarter, Widewail pulls customer records for 18,000+ U.S. franchise dealerships, 1.2 million Google reviews in Q1 2026 alone, and reads what customers actually said. Not star ratings. The topics inside the reviews: what came up, how often, and whether it moved.
The Q1 2026 read has a through line: the work got better, the communication around it didn't.
Repairs landed. Sales floors held steady under real affordability pressure. EV staff finally matched the homework buyers' walk-in with. And yet, service communication negativity set an all-time high. Thirty of 32 OEM nameplates saw a decline in reputation health score, not because customers rated them worse, but because dealers answered fewer reviews. The frontline is performing. The connective tissue between steps is where customers feel the gap.
In this 30-minute session, Jake Hughes (Director of Marketing) and Emily Keenan (Content Marketing Manager) walk through the full Q1 2026 VOC report and explain what it means for how dealers should run their reputation and customer intelligence programs right now.
You'll leave with
Jake Hughes – Director of Marketing, Widewail.
Emily Keenan – Content Marketing Manager, Widewail
Thursday, June 25, 2026 | 12 PM ET | 30 minutes
See you there.
-Jake
About this livestream
What we'll cover
Every quarter, Widewail pulls customer records for 18,000+ U.S. franchise dealerships, 1.2 million Google reviews in Q1 2026 alone, and reads what customers actually said. Not star ratings. The topics inside the reviews: what came up, how often, and whether it moved.
The Q1 2026 read has a through line: the work got better, the communication around it didn't.
Repairs landed. Sales floors held steady under real affordability pressure. EV staff finally matched the homework buyers' walk-in with. And yet, service communication negativity set an all-time high. Thirty of 32 OEM nameplates saw a decline in reputation health score, not because customers rated them worse, but because dealers answered fewer reviews. The frontline is performing. The connective tissue between steps is where customers feel the gap.
In this 30-minute session, Jake Hughes (Director of Marketing) and Emily Keenan (Content Marketing Manager) walk through the full Q1 2026 VOC report and explain what it means for how dealers should run their reputation and customer intelligence programs right now.
You'll leave with
- A clear picture of where dealership experience improved in Q1 2026 and where it slipped
- The communication benchmark set an all-time high. What the top-performing stores do differently.
- A breakdown of the EV experience gap: why the same buyer rates sales and service so differently
- An understanding of what the OEM reputation rankings actually measure and why top ratings don't mean top rankings
- A direct path to see how your store compares against the same Widewail Index this report was built on
Jake Hughes – Director of Marketing, Widewail.
Emily Keenan – Content Marketing Manager, Widewail
Thursday, June 25, 2026 | 12 PM ET | 30 minutes
See you there.
-Jake
