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DEAL Why are we paying for leads AND ad spend, just to watch traffic walk off our own site?

A couple more questions:
  • Is this JavaScript injected through a tag manager?
  • Does it affect Core Web Vitals?
  • Does it create layout shift?
  • Does it block rendering?
  • How much JavaScript is added?
  • Is customer interaction data stored by the vendor or by the dealership?
  • What happens if the dealership stops paying?
 
A couple more questions:
  • Is this JavaScript injected through a tag manager?
  • Does it affect Core Web Vitals?
  • Does it create layout shift?
  • Does it block rendering?
  • How much JavaScript is added?
  • Is customer interaction data stored by the vendor or by the dealership?
  • What happens if the dealership stops paying?
1. No, Direct in the header. Tag managers are slow to load.

2. No

3. No

4. No

5. Single line of code asynchronous code, if our code fails to load the site is not affected

6. Conversion data is saved in our system, leads are sent to the dealer. Data is not resold to anyone

7. Services are terminated, analytics are saved in our system. We don’t do contracts
 

✨ AI Highlights

A dealer operator opens a debate about why so much budget goes to third-party leads while website visitors — already the warmest prospects — are left unconverted. Replies push back hard on conflating 'identified visitors' with true leads, warning that appending contact data to anonymous sessions without consent is both legally murky and likely to creep out shoppers. The thread's clearest takeaway is that the full conversion funnel — from unique visitor to sold unit, with a proper holdout group — must be measured honestly before any website identity or engagement tool can claim ROI.

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