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We played with this quite a bit to try and promote inventory after a service appointment booking. I won't say it was a resounding success, but at a used car lot we went from 5% inventory views after service appointment to about 30% viewing at least one vehicle. Didn't often result in more leads, but when we pushed really hard it did - sadly those leads had a lower quality generally.


1. Service appointment confirmation page links to browse inventory (we also tried a custom one that would try and find vehicles similar to the model entered into the service booking form - ie: Showing newer versions of their current model for sale).

2. All lead forms on inventory pages retained the contact information from the service form so the "barrier to entry" was exceptionally low


Again it goes back to the discussion we had weeks ago - just getting more leads isn't helpful if the leads aren't very qualified.

I still consider these customers to have a higher company loyalty and a slightly higher chance at looking at trading in, but I can't say that we conclusively yielded more sales.


We tried to build a ranking system for leads that would rank them when they come in based on how qualified we believed they were.

- how many vehicles did they view?

- what source / medium did they arrive from? (up for debate whether organic visitors show more intent when selecting your site specifically vs paid ads getting the click)

- have they visited in the past and viewed vehicles?

- is this their first lead?

etc etc