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IMO, you found success, If you and I were working that idea, I'd be exploring it more!


This is a common user story:

"My car is busted, miles are high, I hate having to put more cash into this pig. Maybe I'll take the cash to fix and use it to trade it"


Is this every user's story?  No.  But, it's a high value user!


The test:

"Will adding inventory onto the page create a productive visit for this user's story?"


DISC? (Does It Sell Cars?)

--Separate and bucketize shoppers that click on cars from service page.

--Compare T.O.S. vs regular shoppers and vs service only shoppers

--Compare repeat visit behavior [very important]

--Lastly, Compare contact info from service appointments vs sales.