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Trade-in Value: The Missing Ingredient to Holding Gross and Building Trust

Holding on the trade is great when you can do it. Of course everyone thinks their 200,000 mile Taurus is in Excellent condition and KBB says its worth $3000 more than it is (on a $1000 car no less) so we have to show them auction data, MMR, Black Book etc. The decucting for reconditioning is a great way to do it.