For some of you who have checked out my LinkedIn profile, you know that I was in online education for car dealers. Well, I'm considering going back into that industry as a consultant. I'd be also consulting in other industries. My question is, what do you think about video-based online video training for your industry? What's some of the best and worst that you've seen?
Training
- Thread starter davidmoon
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- May 1, 2005
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Carmind.com - A New World of Automotive Sales Training - They have a great library of videos along with some reports that show you who's taking the weekly classes you selected or not.
Jared Hamilton from DrivingSalesTV | Car dealer WebTV covering everything automotive related was talking about something similar.
I think the hardest thing you'll have to overcome is: WHY YOUR PROGRAM?
Here's what you are up against:
Carmind is being pushed by DealerSocket - lots of dealers... Soon (if not already) their sales staff is going to throw it in to close deals ...
DrivingSales I believe is NADA Certified program...
Maybe you can just become a reseller for somebody that has already done the work...
Jared Hamilton from DrivingSalesTV | Car dealer WebTV covering everything automotive related was talking about something similar.
I think the hardest thing you'll have to overcome is: WHY YOUR PROGRAM?
Here's what you are up against:
Carmind is being pushed by DealerSocket - lots of dealers... Soon (if not already) their sales staff is going to throw it in to close deals ...
DrivingSales I believe is NADA Certified program...
Maybe you can just become a reseller for somebody that has already done the work...
Thanks for the input guys--I'll check them out.
I was in the space for almost six years, trust me, I know it's not an easy sell.
I was in the space for almost six years, trust me, I know it's not an easy sell.
- May 1, 2006
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Is there a specific thing you specialize in David? What are your top 3 consultant competencies? ....if you don't mind me asking.
Specifically, it would be for start-up programs. This would be targeted to vendors (educators/trainers/others) who wish to ignite or enhance their online training programs.
- Dec 30, 2009
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David,
Why do you think is not an easy sell?
Dealers, in general, don't care about training sales people.
Sales people turn over.
etc?
First, it's a competitive market. And everyone has their favorites and disciplines. And yes, it's often on the cut list when the economy is rough.
I think they care, it's just doesn't always stick, and they don't always feel that they get a full value. Dealerships also hop from one trainer to the next and don't give training the priority it needs in the everyday company culture.
Ideally, online training should not be a replacement for live training. It's a maintenance supplement for a blended learning environment. Not all trainers/educators see it that way.
I think they care, it's just doesn't always stick, and they don't always feel that they get a full value. Dealerships also hop from one trainer to the next and don't give training the priority it needs in the everyday company culture.
Ideally, online training should not be a replacement for live training. It's a maintenance supplement for a blended learning environment. Not all trainers/educators see it that way.
