TrueCar now offers TrueCash "TrueCash gives you exclusive savings from leading carmakers based on your memberships with USAA, American Express, Consumer Reports, GEICO, plus many more. will only be available through TrueCar and our partners. Combined with other deals out there, it delivers savings like never before." They are trying to get the OEM's to participate by offering consumers a TrueCar incentive. Fiat is the first onboard, offering a TrueCar incentive of $1,000. Read more about it here - https://www.truecar.com/true-cash/ Anyone watching this? Will more OEM's follow?