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Truecar rate increase

Rob

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Apr 9, 2011
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Rob
Did anyone else get a rate increase notice from Truecar? They want to increase our rate by 83%.

You might be wondering - what awesome new features come along with the nearly doubling of the rate?

Well, none. They just want to charge us nearly twice as much.

Unrelated... is anyone else cancelling Truecar this month?
 
I knew you would chime in Jerry - I always saw a mess coming, but I figured we would enjoy the ride while we could.

I have to imagine they'll lose a bunch of dealers over this, though. Not even Autotrader can run around doubling rates, and they're the masters of rate increases.
 

✨ AI Highlights

Dealers report receiving significant rate increase notices from TrueCar—with at least one dealer facing an 83% hike with no new features or benefits—while simultaneously noticing staff turnover and territorial reorganization at the company. Multiple forum members express skepticism about TrueCar's sustainability, with one experienced dealer noting the company is becoming increasingly aggressive with pricing despite not being as dominant as Autotrader. The consensus suggests this aggressive pricing strategy may backfire and cause dealers to cancel their subscriptions.

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