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TrueCar Scam on Dealerships - Transparency For ALL?

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#41
Joe - "Arnold, you gotta new nick name. Arnold "I guess a lot" Tijerina. You presume to your readers to have inside facts, when "your lack of facts is itself a message"." 
True or False, DealerRefresh has had the lead and technical understanding of this TrueCar / ZAG (past tense) data issue for months. You represent DealerRefresh. Is this the type of post you want to see in the upcoming court transcripts? Note: I am not defending Arnold's posts, he has the right to make his observations without getting bashed. Getting the "list of MANY names of vendors that have dealers transactional data" would likely be better done quietly offline so as not to cause employment or legal issues for one of DealerRefresh's own.Good Selling,dtg
 
#42
Whoa whoa WHOA there dtg.  Arnold Tijerina is in NO WAY affiliated with DealerRefresh.  In fact, I would go so far to say every single one of the administrators at DealerRefresh have the complete opposite opinion of Arnold on this particular issue.
 
#43
Alex, If you read his comment again, he was addressing the comment to Joe, not to me. Joe is certainly affiliated with DR. He was criticizing how Joe chose to speak to me and his use of the un-professional nicknames he chose for me.
 
#44
From the article -

3. Eliminating Underperforming Customer Acquisition Programs
TrueCar is committed to providing significant incremental sales and improved margins to its dealer partners. Due to the expected increase in customers – while also maintaining the industry’s highest quality standards – TrueCar feels strongly that its service can pick up the slack from underperforming dealership customer acquisition programs. For this reason, TrueCar recommends that Certified Dealers re-evaluate the effectiveness of their existing marketing programs (e.g., lead generation, search engine marketing, inventory listing services, print, radio, TV, billboard, etc.) and eliminate underperforming programs. By prioritizing TrueCar-referred customers, Certified Dealers can move more metal while also improving margins.
 
#46
Arnold,

Please let me reach out to you and apologize for my un-professional reply. I was sincerely pursuing details from your blog post because your blog post led me to believe that other vendors had transactional data. This was BIG news to me and I simply wanted to match your list against my vendor list and plug holes. When I didn't get that list my reply was as you said... juvenile.

My apologies to you and the DR community.
 
#49
Jeff
 
"Improve margins"  thats crazy talk. The smart dealerships agree that trucar.com is an issue with the profitability of a dealership.  The next thing that will be coming out will be that Dealerships will offer under invoice prices to consumers if they "dont" go through trucar.com.  I'm sure you all know, that trucar gets paid $300 for every lead that buys a vehicle using trucar website.  This loss, plus below invoice price makes dealerships lose money NOT improve margins.  Many will say that "the dealership will make it up in finance or in service", however most dealerships have these departments as stand alone profit centers within the dealership. In the long run many dealerships sales profitability will suffer if something is not done. A great article in the columbus dispatch in columbus ohio should be read.  It references what Honda thinks about this whole thing.  This might drive traffic, however at what cost.  Informed customers can always get a price below invoice by the good old fashion way.  Private negotiations! 
 

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