There were new car deals with $15k of incentives. I think you could get a Fiat 500e for like $220 a month with $0 down at one point, which was the cheapest new car lease in the industry. Tesla was publicly shamed for adjusting MSRPs down and everyone else just crank incentives all the way up. The customer's had no idea the math for them is basically the same. For the market, yeah it's been propped up for a long time. This will let the air out of it and remove all the fake value. When new cars are like 50% off MSRP that's not a sign of a healthy market, I am all for blowing it all up and letting reality take it's course.