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"Trust" Emerges as New Ad Metric

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Alexander Lau shares an article about "trust" becoming a new advertising metric and expresses skepticism about its relevance to car buying, noting that consumers purchase things they don't trust regularly. He warns that dealers could face significant challenges if trust becomes a standard performance metric in automotive advertising. The thread suggests concern that traditional advertising effectiveness measures may shift toward trust-based KPIs, which could fundamentally change how dealership marketing is evaluated.

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