- May 11, 2026
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Today's Tip: Review your title tags. Every important page should have a unique purpose.
Why it matters:
One of the first things I check on a dealership website is whether multiple pages have nearly identical title tags.
For example:
New Toyota Vehicles | ABC Toyota
New Toyota Cars | ABC Toyota
Toyota Inventory | ABC Toyota
If several pages target the same search intent, Google may struggle to determine which page is the best result. Instead, each page should have a clear purpose and communicate that purpose through a unique, descriptive title tag.
This also helps shoppers quickly understand what they'll find before they click.
Action Item:
Export your website's title tags using Screaming Frog, another SEO crawler or do this manually and look for duplicates. Focus first on your highest-value pages, including model, inventory, financing, service, and trade-in sections.
Takeaway:
Every important page should answer a different customer need, and its title tag should clearly reflect that.
Why it matters:
One of the first things I check on a dealership website is whether multiple pages have nearly identical title tags.
For example:
New Toyota Vehicles | ABC Toyota
New Toyota Cars | ABC Toyota
Toyota Inventory | ABC Toyota
If several pages target the same search intent, Google may struggle to determine which page is the best result. Instead, each page should have a clear purpose and communicate that purpose through a unique, descriptive title tag.
This also helps shoppers quickly understand what they'll find before they click.
Action Item:
Export your website's title tags using Screaming Frog, another SEO crawler or do this manually and look for duplicates. Focus first on your highest-value pages, including model, inventory, financing, service, and trade-in sections.
Takeaway:
Every important page should answer a different customer need, and its title tag should clearly reflect that.
