- May 11, 2026
- 31
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- Darren
Today's Tip: Check what Google is actually indexing. Not just what you've published.
Why it matters:
Many dealership websites contain thousands of URLs, but not all of them deserve to appear in Google's index.
Search result pages, filtered inventory combinations, duplicate URLs, expired inventory, and thin pages can all compete for crawl budget and make it harder for Google to focus on your most valuable content.
Sometimes improving SEO isn't about creating more pages, it's about helping Google understand which pages matter most.
Action Item:
Open Google Search Console and review your indexed pages. Look for URLs that provide little value and determine whether they should be consolidated, redirected, or excluded from indexing.
Takeaway:
A cleaner index often results in a stronger website.
Why it matters:
Many dealership websites contain thousands of URLs, but not all of them deserve to appear in Google's index.
Search result pages, filtered inventory combinations, duplicate URLs, expired inventory, and thin pages can all compete for crawl budget and make it harder for Google to focus on your most valuable content.
Sometimes improving SEO isn't about creating more pages, it's about helping Google understand which pages matter most.
Action Item:
Open Google Search Console and review your indexed pages. Look for URLs that provide little value and determine whether they should be consolidated, redirected, or excluded from indexing.
Takeaway:
A cleaner index often results in a stronger website.
