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Twittering from J.D. Power Roundtable

Jeff Kershner

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May 1, 2005
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A quick reminder - I'll be twittering from the 2008 J.D. Power Automotive Internet Roundtalble. If you are not already following DealerRefresh on Twitter, this would be a great time to start!!

Follow DealerRefresh on Twitter at  http://www.twitter.com/dealerrefresh
 
Jeff - seeing that you're pretty acclimated within the new media space with your blog and utilizing Twitter, what were your thoughts on the Social Media panel from the event?

I just watched the video online and was pretty appalled at Tom Peyton being the moderator for that panel. He was clearly ignorant to the space and basically mocked it, not to mention his own company's successful Myspace campaign. I figured there would be someone with more knowledge to moderate such a panel vs. putting it down throughout the entire session. I thought the panel was fantastic though and gave great insight on the space and what benefit you can get from it.
 

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Jeff Kershner announced he would be live-tweeting from the 2008 J.D. Power Automotive Internet Roundtable and encouraged followers to track DealerRefresh on Twitter. A commenter followed up asking for Jeff's take on the event's Social Media panel, expressing frustration that moderator Tom Peyton appeared dismissive and uninformed about social media despite his own company running a successful MySpace campaign, though the panelists themselves were praised for their insights.

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