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U.S. Key Performance Indicators for Variable Operations - NCM Associates

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Dan Sayer

Dan Sayer

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#1
Here you go! Sharing NCM's ECommerce KPI's for combined vehicle departments (New and Used) performance of Internet and Phone. Looks like some of the phone KPI's lowered, other than the visit close rate for phone went up? Thoughts on these numbers and what your store is seeing? I hold our stores pretty close to these Targets. How about you?

This was one page of a full report that came out this week to all NCM Members along with a Fixed department version. Sales and Gross Profit Margins, Expenses, and other KPIs were included in the multiple page report. Who all is with NCM vs NADA?
 

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#2
Dan Sayer said:
Here you go! Sharing NCM's ECommerce KPI's for combined vehicle departments (New and Used) performance of Internet and Phone. Looks like some of the phone KPI's lowered, other than the visit close rate for phone went up? Thoughts on these numbers and what your store is seeing? I hold our stores pretty close to these Targets. How about you?

This was one page of a full report that came out this week to all NCM Members along with a Fixed department version. Sales and Gross Profit Margins, Expenses, and other KPIs were included in the multiple page report. Who all is with NCM vs NADA?
Click to expand...
I appreciate you sharing this info. I'm going to have to dive into it a little bit. According to the gross numbers, we suck. Ha. I wish they had a domestic volume franchise number to compare to.
 
#3
BillKVMotorCo said:
I appreciate you sharing this info. I'm going to have to dive into it a little bit. According to the gross numbers, we suck. Ha. I wish they had a domestic volume franchise number to compare to.
Click to expand...
I meant to just share the Page 4 portion of the ECommerce reporting. Hopefully I don't get a letter from NCM about sharing the entire report! You're welcome @BillKVMotorCo
 
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✨ AI Highlights

  • Dan Sayer shares NCM Associates' latest eCommerce KPIs for combined new and used vehicle departments, noting changes in phone-based metrics including an improved visit close rate, and asks peers how their dealerships compare to these industry benchmarks.
  • The discussion reveals that NCM publishes these KPI reports annually for all members (not exclusively), and one participant notes their dealership's performance falls short of the benchmarks while expressing interest in more granular data by franchise type.

Dan Sayer shares NCM Associates' latest eCommerce KPIs for combined new and used vehicle departments, noting changes in phone-based metrics including an improved visit close rate, and asks peers how their dealerships compare to these industry benchmarks. The discussion reveals that NCM publishes these KPI reports annually for all members (not exclusively), and one participant notes their dealership's performance falls short of the benchmarks while expressing interest in more granular data by franchise type.

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