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I'm helping my brother shop for a new ride.  The pop-ups and floating chat windows on dealer sites are driving him nuts.  I'm watching him  "chase & kill the chat box".  It's breaking his concentration.

Is there a way to measure chat users 'silent frustration'?  Something like: (# of Chats -divided by- # of closed chat windows)

Example:

100 chats / 12,000 closed chat windows.

-vs-

100 chats / 4,000 closed chat windows.

The premise is a "Chat" is a positive and the "closed chat windows" is a negative.  

Some stores are full-on lead gen machines. This ratio isn't important to these players.  Then, there's the new wave of one price stores and others using softsell branding.  For these players, the "closed chat windows ratio" is important.

Is there a chat vendor that publishes the number of "closed chat windows"?   Who knows?  Maybe a lower "closed chat windows ratio" may create other measureable benefits... My brother's blood pressure would drop

http://forum.dealerrefresh.com/threads/text-us-message-conversion-from-website-and-vdp.4671/page-11#post-41985