Yup...
A new world is coming... FAST.
Its going so fast that I don't think it's time to make big bets on getting ahead of the market.
Uncle Joe's Makeover Diary 2.0
- Thread starter joe.pistell
- Start date
A new world is coming... FAST.
Its going so fast that I don't think it's time to make big bets on getting ahead of the market.
This is very similar to what I had in mind. So powerful and we're just kind of scratching the surface. I understand Ryan's point about needing demand on both sides but if the tool is truly good enough to take away all the 'friction' (a term I know we love here) from car shopping, I would be willing to bet consumers jump on in droves. I don't even want it to negotiate. Find me X car, with Y options, in Z color, and I'm willing to pay $XXXXXX. Or for people who don't have something in mind, what can I afford in my area with X credit? If you can easily bring a seller to a logical conclusion that takes the majority of the work away from the buyer and seller.
What a great up:
Dealership offers FSBO services to the FSBO audience.
SETUP: FSBO'er sees the $2,000 diff from trade to FSBO.
99% of ppl hate the FSBO work, but, want a crack at that $2000 gain.
Dealership offers FSBO services to the FSBO audience.
SETUP: FSBO'er sees the $2,000 diff from trade to FSBO.
99% of ppl hate the FSBO work, but, want a crack at that $2000 gain.
Plug this into a buy center?
Find the diamonds in the rough
Your website is ALIVE and so are your shoppers. With a lil bit of creativity...
>>>"Unique Shopping Paths" --If your VDP visitor was on your service page, then, display custom message with a CTA that appeals to this user.
>>>"I really want your trade" --if your VDP visitor has filled out a trade-in form AND the YMM & miles is a home run for your store, then, display custom message with a CTA that appeals to this user. @Matthew Davis, possibly CPO Jeff Angtuaco may like this.
Your website is ALIVE and so are your shoppers. With a lil bit of creativity...
>>>"Unique Shopping Paths" --If your VDP visitor was on your service page, then, display custom message with a CTA that appeals to this user.
>>>"I really want your trade" --if your VDP visitor has filled out a trade-in form AND the YMM & miles is a home run for your store, then, display custom message with a CTA that appeals to this user. @Matthew Davis, possibly CPO Jeff Angtuaco may like this.
Dealer Inspire actually already has most of this website personalization functionality built into their websites!
Dear Cars.com product leaders,
Car shoppers are in market for weeks and months. Cars.com should see macro trends of consumer behavior well before its seen at wholesale auction prices (rising or falling), or on the sales doc (rising or falling).
If I may suggest, sell API access. Your biggest and brightest dealers will work the data in house, or, a consultant could sell your data as a service.
Car shoppers are in market for weeks and months. Cars.com should see macro trends of consumer behavior well before its seen at wholesale auction prices (rising or falling), or on the sales doc (rising or falling).
If I may suggest, sell API access. Your biggest and brightest dealers will work the data in house, or, a consultant could sell your data as a service.
Dear Cars.com product leaders,
Your dashboard has some awesome data,
I compiled this for my dealer from different screens in your reporting:
#1 selling Chevrolet Silverado 1500, broken down by model year:
The table shows the number of units sold, the number available for sale, and the corrected Turn Ratio for each model year of the Chevrolet Silverado 1500.
the Honda CR-V, broken down by model year:
This data sure would be handy during a trade-in evaluation.
Your dashboard has some awesome data,
I compiled this for my dealer from different screens in your reporting:
| Rank | Make and Model | Number Available For Sale | Number Sold | Turn Ratio |
|---|---|---|---|---|
| 1 | Chevrolet Silverado 1500 | 451 | 201 | 45% |
| 2 | Chevrolet Equinox | 317 | 159 | 50% |
| 3 | Honda CR-V | 234 | 133 | 57% |
| 4 | RAM 1500 | 288 | 122 | 42% |
| 5 | Jeep Grand Cherokee | 275 | 118 | 43% |
| 6 | Jeep Cherokee | 225 | 111 | 49% |
| 7 | Nissan Rogue | 228 | 104 | 46% |
| 8 | Ford F-150 | 241 | 103 | 43% |
| 9 | Jeep Compass | 204 | 86 | 42% |
| 10 | Ford Escape | 174 | 81 | 47% |
#1 selling Chevrolet Silverado 1500, broken down by model year:
| Model Yr | # Sold | # Available For Sale | Turn Ratio |
|---|---|---|---|
| 2023 | 7 | 19 | 37% |
| 2022 | 9 | 22 | 41% |
| 2021 | 40 | 88 | 45% |
| 2020 | 50 | 123 | 41% |
| 2019 | 20 | 49 | 41% |
| 2018 | 23 | 57 | 40% |
| 2017 | 10 | 28 | 36% |
| 2016 | 8 | 22 | 36% |
| 2015 | 8 | 13 | 62% |
| 2014 | 11 | 14 | 79% |
| 2013 | 4 | 4 | 100% |
| 2012 | 2 | 2 | 100% |
| 2011 | 2 | 3 | 67% |
| 2010 | 2 | 2 | 100% |
| 2009 | 2 | 2 | 100% |
| 2008 | 3 | 3 | 100% |
the Honda CR-V, broken down by model year:
| Model Year | # Sold | # Available For Sale | Turn Ratio |
|---|---|---|---|
| 2022 | 4 | 9 | 44% |
| 2021 | 7 | 20 | 35% |
| 2020 | 36 | 75 | 48% |
| 2019 | 15 | 28 | 54% |
| 2018 | 13 | 23 | 57% |
| 2017 | 8 | 14 | 57% |
| 2016 | 11 | 14 | 79% |
| 2015 | 11 | 14 | 79% |
| 2014 | 3 | 6 | 50% |
| 2013 | 5 | 7 | 71% |
| 2012 | 4 | 3 | 133% |
| 2011 | 4 | 6 | 67% |
| 2010 | 5 | 6 | 83% |
| 2009 | 3 | 5 | 60% |
| 2008 | 1 | 1 | 100% |
| 2007 | 1 | 1 | 100% |
| 2006 | 1 | 1 | 100% |
| 2003 | 1 | 1 | 100% |
This data sure would be handy during a trade-in evaluation.
"No Make Chosen" = # 1 Search Volume
Cars.com Product ppl, this is another report that ppl need to know about.| Make | Searches | Ratio |
| No Make Chosen | 11449 | 17.1% |
| Chevrolet | 6999 | 10.5% |
| Ford | 6029 | 9.0% |
| Toyota | 5823 | 8.7% |
| Honda | 3420 | 5.1% |
| Jeep | 2986 | 4.5% |
| BMW | 2631 | 3.9% |
| Dodge | 2475 | 3.7% |
| Audi | 1987 | 3.0% |
| Subaru | 1979 | 3.0% |
| Mercedes-Benz | 1959 | 2.9% |
| GMC | 1884 | 2.8% |
| Nissan | 1837 | 2.7% |
| Lexus | 1421 | 2.1% |
| Cadillac | 1391 | 2.1% |
| Volkswagen | 1362 | 2.0% |
| RAM | 1183 | 1.8% |
| Mazda | 1088 | 1.6% |
| Volvo | 1027 | 1.5% |
| Hyundai | 996 | 1.5% |
| Porsche | 913 | 1.4% |
| Kia | 832 | 1.2% |
| Acura | 809 | 1.2% |
| INFINITI | 785 | 1.2% |
| Chrysler | 690 | 1.0% |
| Buick | 672 | 1.0% |
| Lincoln | 672 | 1.0% |
| Tesla | 448 | 0.7% |
| Mitsubishi | 421 | 0.6% |
| Pontiac | 370 | 0.6% |
| Saturn | 160 | 0.2% |
| Lamborghini | 109 | 0.2% |
| smart | 63 | 0.1% |
| Suzuki | 58 | 0.1% |
Most car shoppers don't know cars.
Most used car shoppers are not brand loyal
Many Used car shoppers simply want the most car they can get for the monthly payment they desire
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It's a little difficult to evaluate without seeing the entire photo, but they all appear to be better photos than what most dealers take.
#2 was taken from too high of an angle.
#3 is the best of the bunch - you can see the vehicle interior through the windshield.
