Shadows heading off in different directions give it away. Not so obvious in this example but give it an hour of taking pictures and the last car will be dramatically different than the background. AI can be a little glitchy. There’s a big chunk of the shadow of the hood missing on the ground in front of the car. Shoppers will scrutinize more than we will.
With so many dealers whose buildings are landmarks, placed at major intersections with traffic lights. Familiar sights for their local clientele. Yet their photos are taken in generic plain white plastic booths.
Photography should be front and center in the environment your customers have already familiarized themselves with, while waiting at the traffic light to and from work.
One of the primary drivers of human nature is comfort. Familiarity is one aspect of that comfort. And your building is already a familiar sight to people who have been driving by for years. Uniformity is an another. The same photos in the same familiar place, comforts shoppers into being customers. If fake backgrounds spook your shopper, you’ll never know it, because they don’t click. Or they click away without buying.
In 2018, the senior vice president of Autotrader, stated that stock photography get some astronomical percentage of less clicks because the customer is under the impression that it’s not the actual car. The best photos taken in photo booths look like stock photos.
If the building is situated to the sun, advantageous to photography for two or three hours a day. You should take them during those hours. If not, you should build a landscaped area with maybe a large sign with the dealers logo.
Pull up
Photo Ephemeris and find your building. Pick the time of day when the sun is shining on the building and shoot at that time.
Photography is recording light. You should be taking pictures when the light is optimal. Unless you’re after comforting your porters instead.
Keep up to date with that website because those times change a little everyday and before long it will look wrong if you follow the clock instead of the sun.
It’s so easy now to get good content. You really don’t have to fake it.
