Uncle Joe's Makeover Diary 2.0

[joe.pistell]

Do you know of an API that will accept a VIN and return the window sticker broken out in a digestible format? Or worst case an image/pdf url that we could use OCR to pull options out programmatically.

We need publically available window sticker sources, anyone help?

 

[craigh]

We need publically available window sticker sources, anyone help?

Out of curiosity, do you have data that shows that consumers are seeking window stickers?
I hear dealers talk about it alot, but is a window sticker something that consumers are trained to look for?

Or are you looking to extract that info and put it somewhere they do see/read?

 

[joe.pistell]

Out of curiosity, do you have data that shows that consumers are seeking window stickers?
I hear dealers talk about it alot, but is a window sticker something that consumers are trained to look for?

Or are you looking to extract that info and put it somewhere they do see/read?

Craig,
Excellent logic progression. I totally see the mad scientist at work

Here's my logic progression:
VDP pollution is real
Mobile traffic is king
Mobile users love images (pinch n zoom)
OEM Window stickers communicate
--listing accuracy (shopper concludes "I know this car has these features, IDK if the other VIN has these features)
--listing authority (& the dealers desire to help)

IMO, it's win win with ZERO downside.

 

[joe.pistell]

@craigh I like window stickers are images so much, on NEW car in-transits, I swapped out stock picks for window stickers

for example, this one got 20 views in 7 days. hahaha.

 

[BillKVMotorCo]

Out of curiosity, do you have data that shows that consumers are seeking window stickers?
I hear dealers talk about it alot, but is a window sticker something that consumers are trained to look for?

Or are you looking to extract that info and put it somewhere they do see/read?

Going way off-topic, this is exactly why I think these new FTC rules are somewhat pointless. We're required to have a window sticker, yet customers hardly look at them. We are required to have a Buyer's Guide, but customers don't even know what they are and don't look at them at all. We're required by TIL to go over the contract thoroughly, but customers don't listen when we do. The "good guy" dealers (which I believe I fall under) are excited about these rules, but I don't think they'll change a thing, because the customer won't even be aware of them.

 

[joe.pistell]

Another reason why having window stickers on used is helpful (see red circle)

COVID killed supply lines. Factories were forced to ship vehicles without items installed.

 

[Carsten]

I was at used car dealer lot (CarMax) recently.

How do you solve the issue that most of this window stickers are hard to read?
- buried under grit
- protected by UV and Tint

I use them to see the price because some dealer about 3 decades ago thought it was easier to take the price off the window.

Question:
How many of you while reading this thread clicked and expanded to read all the features in these window stickers?

 

[Collin Pedersen]

We need publically available window sticker sources, anyone help?

The manufacturers keep a pretty strong hold on the window stickers I believe. When inquiring with MonroneyLabels that's what they had said. The manufacturer wants their cut of the dollars made off their data!

** I've searched high and low for an alternative, but no luck yet. :/

 

[Carsten]

Are these window stickers for new cars?
Or is this discussion about used cars?

I can't think of the name of the site that I came across that said they offer these as part of their api.

 

[joe.pistell]

Assessing metrics like cost per vdp view,

Fact:

• 3rd party sites KNOW they're being scored by VDP based data
• 3rd party sites create their own data. #NotScience
• Do not compare VDP counts -across- 3rd party sites, only compare against their own data.