• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Unicorn crap

I don't know many other vendors that do video but I'd say that it's not as unacceptable when it's in this type of format, if I hadn't seen the socialnomics videos I'd likely sit through this whole thing because it's engaging and give that WOW IMHO. I'd sit through the entire thing.

:bs:It being a complete rip off on the other hand....:dontdoit:
 
HMMM I had to scan through this again, I truly didn't think there was anything to do with automotive. Even after scanning I didn't see anything that said average 14% increase... can you imagine what the top of the top increased if that stat has any basis. I smell :bs: .

I thought it was nothing but a hack job on the end to include contact info and simply used the socialnomics video.
 

✨ AI Highlights

  • Automotive dealers and vendors criticize a vendor video for being derivative content that recycles the popular "Socialnomics" video while making unsubstantiated claims about social media's impact on car dealership sales.
  • The thread's original poster calls out the marketing industry for repackaging the same material with inflated statistics, while other participants debate whether the content is engaging enough to overlook its lack of originality and unverified data.

Automotive dealers and vendors criticize a vendor video for being derivative content that recycles the popular "Socialnomics" video while making unsubstantiated claims about social media's impact on car dealership sales. The thread's original poster calls out the marketing industry for repackaging the same material with inflated statistics, while other participants debate whether the content is engaging enough to overlook its lack of originality and unverified data.

Replies Views 9 4,285 Started Last Reply