Yeah Fry's, along with King Soopers and others, are owned by Kroger who recently partnered with TrueCar. The comments on the Facebook ads are hilarious if you get the chance to read them.
USAA ended its 13-year partnership with TrueCar effective October 1st, representing approximately 29% of TrueCar's vehicle sales volume—a significant blow to the platform. Dealers attribute the breakup to USAA customer complaints about poor dealership experiences, TrueCar's declining relevance in a market where transparent pricing and quality listings are commoditized across platforms, and the company's outdated business model that hasn't kept pace with industry changes. The consensus suggests TrueCar's struggles reflect broader market dynamics where the platform's competitive advantage has eroded, with several dealers indicating they've already abandoned or plan to abandon the service.
