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Using two trade-in value applications on the same dealer website?

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#11
Yago,

You have a point that it may not make sense to have these side by side. However, customers seek information, and if they don't receive it from your site, they are going to find it out on the web somewhere. Trade value is certainly one of many hot buttons.

My opinion is that you should measure them and see which ones your customers really like. Be the store that delivers interesting content to its customers in a convenient and upfront manner.

Chuck Wood
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✨ AI Highlights

A Hyundai dealer asks whether hosting both GetAutoAppraise (NADA) and AutoTrader's Trade-in Marketplace on the same website page creates problems, offering customers a choice of trade-in valuation tools. Responses are divided: some warn that customers will simply choose the higher value and create unrealistic expectations, while others defend the approach as providing useful consumer information and note that optimization efforts should focus on business outcomes rather than technical perfectionism. The thread devolves into a debate about whether dealers should build custom trade-in forms or use third-party tools, with no clear consensus on the original question.

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