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Vendor email and spam

DrewAment

Sr. Refresher
Apr 30, 2009
309
131
43
Phoenix, AZ
First Name
Drew
I just checked one of my dealership email accounts spam folder... and OMG. Nothing but vendors and advertisements from vendors. (attached)

Some of these are from vendors that are email marketeers! Keep in mind that this is a dealership email address that I have been pretty liberal on not marking stuff as spam. Makes you think, does this really work, and what are these people doing wrong to get spammed?
 

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BHavican

Refresher
Jan 11, 2013
117
40
28
Illinois
First Name
Bill
What's worse are the constant submissions from vendors through our website for things like SEO Marketing, social networking, or even loans. No way to really block those or mark as spam.
 

JessicaRuth

Sr. Refresher
Nov 4, 2012
467
106
43
Wisconsin
First Name
Jessica
We've had these threads before. I think someone posted a video that a CRM vendor was sending out via email with some carwash style girls in it talking about how much they just LOVE their CRM...

It always prompts the same question....what is the magic word(s) from a vendor that gets a dealers' attention?
 

sryan

Getting Refreshed
Aug 18, 2012
59
8
8
Maryland
First Name
S
We've had these threads before. I think someone posted a video that a CRM vendor was sending out via email with some carwash style girls in it talking about how much they just LOVE their CRM...

It always prompts the same question....what is the magic word(s) from a vendor that gets a dealers' attention?
0 words. I always tell vendors, especially when they call, I've never bought anything from anyone cold calling me. I feel like if I am not going out and getting the proper products for the dealership to succeed I'm not doing my job
 

craigh

Super Moderator
May 19, 2011
1,674
1,097
114
Ontario, Canada
First Name
Craig
What I hate more than anything is phone calls from digital communication companies.
If you run an Email Marketing company you should be well versed in email - don't send me an email full of grammatical mistakes and then follow up with a phone 2 seconds later. I can't wait for phones to go the way of the typewriter ;)
 

v8apps

Getting Refreshed
Apr 25, 2012
43
5
8
Florida
First Name
Smit
guilty as charged.
I'm not on that list and definitely don't send more than a few emails a year
what do you recommend as the best way to get in front of the dealership.
Having boots on the ground is just to expensive, and if cold calling is also not recommend, HOW can a vendor get your attention?

Is having a booth at conventions the only (expensive) option?
 

BHavican

Refresher
Jan 11, 2013
117
40
28
Illinois
First Name
Bill
For the most part I can appreciate salespeople and don't mind taking a call as long as the vendor has something intelligent to say, plus I like talking about the business, new trends, etc.

What irks me in regards to unsolicited phone calls is when someone's trying to tee me up for "15 minute demo" and has no knowledge of the product or service their representing.

Likes:
- Have a normal conversation with me
- Be knowledgeable about your product and the car business in general
- If I'm busy or intrigued I'll probably ask for something I can read over when I have more time, so it's nice the vendor has something to send me
- Be respectful of my time

Dislikes:
- Submitting a lead on our website
- Not having any knowledge that our group houses 5 OEMs, the worst is getting a call soliciting our Cadillac store, then 5 minutes later to our Chevy store, then 5 minutes later for our KIA store. When they get to KIA, that's usually when they hang up on me upon hearing my voice.
- Un-appointed visits
 
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Reactions: Daniel Kim

Jlewis74

Jr. Refresher
Mar 21, 2013
217
59
28
Charlotte, NC
First Name
Jeremy
There have been threads on this here before, many dealership people said then they would rather get an email, some would rather a phone call most don't like walk ins but as a vendor I can promise if we did not have to make cold calls of any kind and still generate leads we would. Now I am not selling a "sexy" product like some vendors I am selling DMS Solution and many dealers honestly don't even think about it until its brought up to them or it too late and their current contract with RR or ADP is too close to being up for them to research new options.

When I am cold calling I would never send a message through a dealers website, I also do research through LinkedIn and other social media to learn more about the person I am reaching out to.
 
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