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PR & News Very Cool Use of Merchandising Data API in Auto Ads - Cartender & TradePending

Matthew Davis

Full Sticker
Mar 24, 2020
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We love how Cartender is using our Superlatives API to inject real-time market context into video ads. Here's their promo video and our post/official PR below.


That same great data we use to power Superlatives for dynamic inventory merchandising on car dealers’ websites is now available via the Superlatives API. We’re thrilled to share that we’ve partnered with Cartender, who are automatically injecting the Superlatives API market data into their videos.

TradePending Selects Cartender as First Superlative API Integration Partner, Adding Local Market Data to Online Video Content

Cartender, makers of top-shelf video marketing technology for the automotive industry, announced today its Video Publisher tool has been selected by TradePending as the company’s first Superlative API integration partner. The partnership gives automotive dealers and agencies the digital marketing and video creation tools to deliver engaging online content based on real-time local market data.

Cartender’s top-shelf video publishing technology helps automotive companies produce high-quality videos in-house, within minutes. The industry’s first do-it-yourself (DIY) video creation platform designed specifically for automotive dealerships and agencies elevates the video production capabilities of in-house marketing teams and helps reduce the cost of video production. The innovative Video Publisher tool delivers automated, scalable video products using any data source, enhancing automotive marketing campaigns with video content that increases consumers ‘urgency to buy.’

“We are excited to partner with TradePending to help automotive dealers and agencies enhance their digital video content,” said Collin Davis, CEO & Founder, Cartender. “By adding TradePending data to videos created using our user-friendly Video Publisher tool, marketing teams give shoppers the information they need to make the best purchase decision possible for their new vehicle.”

As the first integration partner of TradePending’s Superlative API, Cartender’s Video Publisher now offers custom Superlative video ads and custom video graphic overlays of Superlative data within inventory videos, model videos, and more. TradePending’s Superlative online marketing tool uses real-time market data to showcase local market supply and demand for each vehicle on the lot. Customers engage with key vehicle data designed to increase purchase urgency, including average time on the market, high demand vehicles and quick sellers. For sellers, Superlatives highlight what makes used vehicles unique and/or new inventory different from the competition, highlighting value over lowest price.

“Consumers that engage with our clients’ Superlatives-enhanced inventory consistently outperform other website visitors,” said Joe Dallas, Chief Business Officer at TradePending. “On average, they spend nearly triple the time on a dealer’s website, visit three times more pages per session and are twice as likely to return. Combining powerful consumer data with engaging video content is a win-win for in-house marketing teams who are looking to amplify their digital video advertising and marketing strategy.”

Learn more about TradePending’s Superlative product here: tradepending.com/products/superlatives/

Learn more about Cartender’s Video Publisher product here: www.cartender.com/video-publisher