- May 1, 2006
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- Alex
Good point on Tekion, but I have to take issue with "plugging solutions is not a solution." It most certainly is a solution! In many cases, features of a specific product are not as robust as its main competencies.Lastly, plugging in solutions is not a solution. It's a "Bandaid". Diagnose the issue and solve it with what's available.
Take AI follow-up as an example. I might be spending around $2,500/mo. for VinSolutions. If I wanted to fund a BDC to handle all my internet leads, I'd be looking at an additional $15,000/mo. + benefits and management overhead to staff it (assuming 3 people are enough). Or I can supplement my CRM and sales team with something like Hammer or Impel for around $1,500-$3,000/mo.
Yes, DriveCentric offers AI follow-up, but from some bills I've seen, that's a lot more money than stitching things together as provided in the example. Granted, that is a smart option if it is in the budget.
Or, take CDPs. CRMs should be doing that work, but none do.
Equity Mining... CRMs try to do it, but they don't do it well, and you get better solutions like AutomotiveMastermind. And damn, do dealers pay a lot for that one

I can go on and on and on. I do recognize that your job is to sell DriveCentric CRM, but it should be stated that each system has its strengths and its weaknesses need to be supplemented where the dealer feels strongly about those weaknesses.