WARDS AUTO: Most popular dealer review sites

[TomLaPointe]

Older buyers tend toward info sites like Edmunds, while younger buyers prefer social media like Yelp. Most popular dealer review sites are Cars.com 61%; Edmunds 54%; Google+Local 37%; Yelp 14%; Yahoo 11% Online Review Sites, Social Media Influencing Car Buyers, Study Shows | Internet Newsletter content from WardsAuto

 

[VVAuto1]

Google getting rid of there star system might have been one of their worst moves ever.

would love to see cars.com dealer reviews on there SRP page next to the location of the car.... I think they would get big kudos from shoppers.

 

[ryan.leslie]

Google getting rid of there star system might have been one of their worst moves ever.

would love to see cars.com dealer reviews on there SRP page next to the location of the car.... I think they would get big kudos from shoppers.

They agree with you Victor! They are bringing back the stars...
Google Local Returns to a 5 Star System In New Maps | Understanding Google Places & Local Search

 

[joe.pistell]

For the life of me, I can't understand why Dealer ratings don't completely own the shoppers decision path (like it does in restaurants). All I can surmise is shoppers are not as worried about the Dealer as we think they are.

Does anyone have any studies about the shoppers path and when or where the dealer review has the most weight?

 

[Stephen Fasano]

For the life of me, I can't understand why Dealer ratings don't completely own the shoppers decision path (like it does in restaurants). All I can surmise is shoppers are not as worried about the Dealer as we think they are.

Does anyone have any studies about the shoppers path and when or where the dealer review has the most weight?

I completely agree Joe. I'm surprised there isn't a much stronger correlation between review rankings and sales. Especially in instances where reviews are poor across multiple sites. When you look at the major factors that determine dealership choice (Price, Location, Selection, Reputation), it seems that at least when it comes to new vehicles, a lower price will overcome a poor reputation quite often.