I am courting Jazel.com....
Sue
I never hear of Jazel so I decided to check them out. My first concern is that they mention their "case studies" but provided no links to live sites. Since the mentioned in their first case study an Infiniti Dealer in California, I found the site:
Parkway Infiniti Los Angeles | New & Certified Used Cars and SUV?s
On this site when you click on new or used inventory, you leave the primary site and go to an ecarlist website which is not a great design. Off-site inventory management in this case shows that this platform is not using their own inventory management technology, so it's a hybrid system.
There has been an investment in SEO compliance in that the design elements show some SEO work was done, it gets a B- grade. However, their site ranks well for many popular Infiniti searches in Los Angeles, which is better than many platforms I have reviewed.
I'm not sure if they can be added to my review of 35 website providers at this late in the game, but thanks for sharing their name.
Just be mindful that a website is just part of the picture and you should consider ALL costs that include your CRM, ILM, Video, SEM, etc. Some platforms have integrated tools which can save you $$$$ every month in saved time, less aggravation and lost sales.
You should check out a few of these players: DealerTrend, DealerFire, DealerOn, TK CarSites and Dealer.com
These all have different strengths, for example DealerTrend has the best integration with WordPress and changeable themes on the fly. This is important for a WP microsite strategy.
TK has the best combined on-site and off-site SEO and Social Media strategy. Dealer.com has the best full set of integrated tools and their new Google Adwords integration with used car inventory is outstanding.
Do your research and take your time. I would not recommend anyone using an ad agency or anyone who has not built and delivered at least 100 car dealer websites.
