What actually makes you switch on a new syndication destination?

[ry_user01]

Hi Everyone,

New here and I would love to hear your thoughts.

Here's the context so this isn't abstract: I run a small used-car marketplace. Listing is free, no commission, and inventory reaches us through DealerCenter, HomeNet and Carsforsale feeds.

What I keep hitting isn't technical. On DealerCenter we're already in the destination picker — a dealer can switch us on themselves, and almost nobody does. A handful of rooftops turned us on with nobody ever contacting them.

So access is solved and discovery isn't, and I don't think more emails fix that.

For those of you running inventory at a store or a group:

Do you ever browse the destination list in your DMS, or only touch it when someone asks?
What made you say yes to the last new site you added?
Is there a point where more destinations stops helping and starts being noise?

Genuinely asking. I'd rather build what dealers want than guess.

 

[dealerdata1]

As someone who managed inventory in the dealership, I never once looked at my destination options

But I wasn't handling marketing back then, even so, not somewhere that people will casually take a gander at