1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

What are the best Facebook Apps to install on your business page?

Discussion in 'Online Marketing & Best Practices' started by Koton, Sep 13, 2017.

This forum sponsored by...
Tags:
  1. Koton

    Koton
    Expand Collapse
    Noob

    First Name:
    Jake
    Joined:
    Jul 25, 2017
    Messages:
    12
    Likes Received:
    1
    Hello Dealer Refresh,

    I have recently been updating and starting to manage the Facebook page at our dealership as it was being neglected before I started. I have been given admin access to make updates, and was wondering what apps you guys have installed that help with your Facebook. I would really like an app that has feeds our inventory into Facebook, but don't really have a monthly budget for Facebook currently beyond a bit of advertising cash. So the best free ones preferably, but I expect I will eventually get a budget beyond advertising so ones you pay for are also welcome suggestions.

    Thanks in advance!
     
  2. This forum sponsored by...
  3. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Twitter Handle:
    autostride
    Joined:
    Feb 11, 2015
    Messages:
    550
    Likes Received:
    89
    Location:
    Pittsburgh, PA
    You can install inventory apps, etc. but from my measurements, they perform poorly. Organic timeline posts aren't going to bring you much either.

    Rather, concentrate your efforts on understanding which paid ads perform better in your demographic. Fine tune that protocol and pound it. The cost for the reach is outstanding at FB. If you don't have a budget for it, make a case for it.
     
  4. Jason

    Jason
    Expand Collapse
    Getting Refreshed

    First Name:
    Jason
    Dealer or Company Name:
    Launch Digital Marketing
    Twitter Handle:
    jasonstum
    Joined:
    Dec 22, 2009
    Messages:
    91
    Likes Received:
    34
    Location:
    Detroit
    FB Page Apps can be somewhat useful for small businesses who don't have a website and use their FB Page as their home on the web. But for a dealership, not so much. The reality is, most business pages rarely are revisited once the page is 'liked'. And sometimes the page is never seen at all because the 'like' comes via a plugin on a website or as a recommendation/page promotion in your newsfeed.

    I can't remember the last time that I willfully went back to an actual FB Page for a company or brand that I 'liked'. Their content gets consumed in my timeline through organic and promoted posts.

    To echo what Alex mentioned above, Facebook is a fantastic platform for paid advertising. The targeting capabilities are fantastic, and the cost is more than reasonable. A small budget can go quite a long way.
     
    • Useful Useful x 1
  5. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Twitter Handle:
    autostride
    Joined:
    Feb 11, 2015
    Messages:
    550
    Likes Received:
    89
    Location:
    Pittsburgh, PA
    #4 Alexander Lau, Sep 14, 2017 at 5:29 PM
    Last edited: Sep 18, 2017 at 1:25 PM

Share This Page

This forum sponsored by...