We can save it for another thread ... But the short answer is that for fixed ops, your top tools/tactics are social-monitoring and location based services.
What Defines A Successful Automotive Social Media Strategy
- Thread starter Brian Pasch
- Start date
We can save it for another thread ... But the short answer is that for fixed ops, your top tools/tactics are social-monitoring and location based services.
He is "Old" Uncle Joe......maybe he's lost his creativity and has fell behind on technology
I didn't mean to imply that he was, I wouldn't know, but he made the statement with a "we," which is a term of inclusion.
Actually, it's the overall vision and mission for your dealership. From any point of contact, to watching them drive off the lot, to service appointments, to bringing in their friends and family to buy, and four years later when the cycle begins again ... Define who your PERFECT customer is, and take and tweak the steps to make every customer who walks in your dealership fit that profile.
Ed,
Thank you.
Theatre and the arts is easy ... I get that. SM is perfect for the demographic. But that doesn't mean that SM cannot be applied to dealers. Every vertical has its challenges.
What is the difference between "overall vision, mission for the dealership" and "vision, mission of how to use the Internet for the dealership" ?
[FONT=Trebuchet MS said:
A dealer wouldn't have signage or a building if you applied this rule ...
If I were to recommend an SM entry strategy for "Uncle Joe," it would be to add an SM share link on each listing of the Sun site. Then set up a Facebook fan page, that would also feed to Twitter "for Old Joe's Cars ..." and post inventory and update new listings as they become available. This would take little time away from his SEO-ing and unicorn hunting. Perhaps invest a few dollars month for an entry page app that also collects email address. I would start with the old cars site because its a one-of-a-kind product with a subject that has a strong following and fan base. Evaluate in 90 days, and see if that limited engagement is worth a ramp up in effort.
What is the difference between "overall vision, mission for the dealership" and "vision, mission of how to use the Internet for the dealership" ?
Tony,
To clarify ... the overall vision of the dealership should drive all marketing, opperations and sales efforts.
Will there be any other marketing than Internet in near future? Laptops are coming with build in Internet connection, TV's are connecting to Internet, Radio is being broadcasting over the Internet and Cars are connecting to Internet for scheduled service..
@Tony - I'd say it is [or at least should be] the same thing.
@Ed You said: "They LOVE to talk about the theater. They are PERFECT for Social Media. Customers of car dealers? Not so much love." I think you're right. So what do we do? We find out what customers of car dealers DO love to talk about. So far I've found they love to talk about 1) how awesome their new car is 2) how much they hate car dealers 3) how much they hate their car and 4) how great/terrible customer service is. Listen, then take action. Thoughts??
@Ed You said: "They LOVE to talk about the theater. They are PERFECT for Social Media. Customers of car dealers? Not so much love." I think you're right. So what do we do? We find out what customers of car dealers DO love to talk about. So far I've found they love to talk about 1) how awesome their new car is 2) how much they hate car dealers 3) how much they hate their car and 4) how great/terrible customer service is. Listen, then take action. Thoughts??
