• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

What do you think of this?

Jerry -

Believe it or not I've seen this happy many of times. The dealers goal is just to have the cheapest price listed on a vendors site so that they show up first in the listings. Then from there they get the customer to come in .. blah blah blah .. you know the rest.

Either way, this use to happen a lot more, and it has been cut down just a bit, but it always made me cringe when I would see any "techniques" like this are used. :shakehd:

There's always a right way and a wrong way to do things IMO. Gonna have to go with my instincts on this one and say it's the 'wrong way'.
 

✨ AI Highlights

A dealer's deceptive pricing practice—advertising a vehicle at $12,977 but requiring an additional $3,500 "cash or trade" fee to reach the true price of $16,477—sparked industry-wide criticism. The nearly unanimous consensus branded this tactic as unethical and harmful to the automotive industry's reputation, with participants noting it clutters sales teams with unproductive conversations and violates policies on major listing platforms like AutoTrader and Cars.com. The thread concluded that such practices represent a small percentage of dealers (estimated at 5%) who damage the industry's credibility through short-sighted schemes designed only to generate initial phone calls.

Replies Views 12 5,511 Started Last Reply