Thanks Alex for your post. More specifically, we are bringing a new integrated lead product to the market. Customers (subprime or no credit) are preapproved with personalized (real) payments on the dealer's inventory. In tandem, providing the customer a digital experience to clear stips. Overall, we think it could save up to 80% of the time dealers (mostly F&I) would spend on working unqualified leads and financing the transaction.
To access the approved leads and desking calculator, the dealer would be required to log into their account on our site. We are wondering how much friction requiring an additional log-in will cause?