...Just curious, what's your site's bounce rate? I think your site is one of the best in the field. Surely it is more sticky than most?
Tordiway,
TY for the compliments, that design is 2 years old and needs an a** woopin. All I see are the holes that need fixin'. I've been working with the staff at Homenet to keep working it and they have been nothing but the best.
Not all bounce rates are created the same.
I am not so sure that Bounce rate is a good single point of reference. We dealers are a local bunch, we market locally. For example, let's loolk at extremes: Dealer A spends gigantic mountains of money on local broadcast media and Dealer B is an itty-bitty shop with an itty bitty ad budget. I don't care how bad dealer A's site is, my gut tells me his bounce rate is lower than Dealer B because of the direct traffic. NOTE: Only logical deductive reasoning, not an ounce of proof
Probably the better measurement would be to filter the traffic and for SEO visits only, then notch out the SEO visits driven by dealers name (ala a phone book search like Joe Johnson Chevy).
IMO,a more interesting measure is the visitor loyalty metrics like:
--How much of your traffic is return visitors
--What your return visitor metrics like (vs your noobie visitor). Measurements like "time on site" and pages viewed etc..
Another VERY important metric is # of units in inventory.
I've written here before, Inventory is like a candle to a moth, it sucks in and holds the visitor. Last I looked its about 1 min per 100 units in stock.
Also, franchise connections that skew this (i.e Buick vs anything! hahaha).
Thnx again Tordiway
(just what in the *T&^%^&% is a Tordiway any hoo?)
