After analyzing over 25,000 calls across several rooftops from May from our AI BDC platform, we uncovered something interesting…
Inbound calls were nearly flawless. Out of 4,164 calls from shoppers, only two went to voicemail. That’s 99.95% answered in real-time, and 16% converted to appointments. When the customer initiates, we’re fast—and it works.
But outbound was a different story.
Our AI system made 21,982 outbound calls. 73% went to voicemail. Only 4% of those turned into appointments. The problem wasn’t the tech or the talk tracks—it was timing.
We mapped contact rates to response time and saw a clear pattern:
Even the best follow-up systems can’t overcome a late response, and system latency.
As a result of this study, our team overhauled how we measure success. We now judge performance in seconds, not minutes. And we’ve updated our AI system to act accordingly—with everything engineered to fire for peak engagement, not just to leave voicemails.
If you’re one of the 95% of dealers responding to leads after five minutes believing voicemail land is a great place to be, come talk to us. We’ll show you exactly how we got response times down and why it changes everything.
So what’s your grade on response time? Your operation hitting sub 1 minute yet? How do you know?
Inbound calls were nearly flawless. Out of 4,164 calls from shoppers, only two went to voicemail. That’s 99.95% answered in real-time, and 16% converted to appointments. When the customer initiates, we’re fast—and it works.
But outbound was a different story.
Our AI system made 21,982 outbound calls. 73% went to voicemail. Only 4% of those turned into appointments. The problem wasn’t the tech or the talk tracks—it was timing.
We mapped contact rates to response time and saw a clear pattern:
- Respond in 10 seconds? You’re connecting with over 72% of leads. (This is hard to achieve if lead routing relies on other systems)
- Wait 60 seconds? That drops to 48%.
- Wait 5 minutes? You’re down to 14%.
- 10 minutes? Just 6%.
Even the best follow-up systems can’t overcome a late response, and system latency.
As a result of this study, our team overhauled how we measure success. We now judge performance in seconds, not minutes. And we’ve updated our AI system to act accordingly—with everything engineered to fire for peak engagement, not just to leave voicemails.
If you’re one of the 95% of dealers responding to leads after five minutes believing voicemail land is a great place to be, come talk to us. We’ll show you exactly how we got response times down and why it changes everything.
So what’s your grade on response time? Your operation hitting sub 1 minute yet? How do you know?
